Outsourced sales and marketing

What is outsourced sales and marketing?

Outsourced sales and marketing is allowing an external company to carry out the vital sales and marketing activities for your business. By outsourcing your activities you can free up the time you spend getting your products and services out into the market and use your time to focus on the overall strategy of your business.

As a business owner, I'm sure that you understand the importance of having a great sales and marketing strategy to gain an advantage over your competitors and to persuade your customers that you are the very best that money can buy in your sector. Outsourced sales and marketing does this for you; it allows you to bring in somebody with specialised experience within the sales and marketing industry to benefit your business and at a fraction of the cost!

Why would I use an outsourced sales and marketing firm?

An outsourced sales and marketing firm will do many things for you and your business; it will free up your time, deliver measurable results in the form of new business and it will enable you to bring an expert in the field into your business to build strong relationships with your customers.

The savings that an outsourced sales and marketing company can deliver in terms of time are remarkable. We've all been there, you know that you need to bring in customers for your business to stay afloat and so you accept that you're going to have to pick up the phone and make some calls to generate the new business. Before long, you're spending your whole week cold-calling and not spending any time developing longer-term strategies to build your business.

The fact that outsourced sales and marketing firms can offer you a designated star salesman is another benefit; it allows you to bring in new customers who have a great impression of your company and therefore, a loyalty to your firm for the next time they need your product or service.

What should I look out for when I decide to outsource my sales and marketing?

Outsourcing your sales and marketing operation is undoubtedly a big decision and one that should be carefully considered. To outsource your sales and marketing you will be placing a high degree of trust in the company that you choose and they are effectively going to be responsible for the development of your business and injecting cash into it.

One of the main things to look for is how well the outsourced sales and marketing firm fits with the way you like your company to sell your products. If you prefer a soft approach that develops relationships over time, then you should seek an outsourced company that can do this for you, otherwise you can risk alienating your customer base.

You should also look for how measurable the outsourced sales and marketing firm's results will be; can they provide guarantees based on your return on investment?

As we have discussed, outsourcing your sales and marketing is a monumental decision in the lifetime of your business and one that can deliver great results to you and allow you to focus on your growth strategy. Outsourced sales and marketing can take the pressure off you to sell and allow an expert to provide the service that they're best at, marketing and selling your products.